Outline the factors a business should consider when choosing a suitable Channel of Distribution - Leaving Cert Business - Question 7(A) - 2012

The nature of the product also influences distribution choices. For instance, perishable goods (like flowers) must reach consumers quickly and may therefore necessitate direct distribution to retailers to ensure quality. In contrast, durable goods such as furniture can be sold through wholesalers, allowing for broader market access.

The size of the target market is crucial. If a business aims to serve a large market, it might consider using a wholesale model to efficiently distribute products. For example, a retailer of bulk items might rely on warehouse clubs to reach consumers substantially.

With the rise of e-business, companies have new avenues for distribution. Businesses can use e-commerce platforms to accept and fulfill orders efficiently. For instance, a consumer can place an order through a company’s website, and the goods can be delivered directly to the consumer's doorstep, bypassing traditional retail channels.

Advancements in technology have transformed distribution methods. Businesses can interact directly with consumers through the internet, utilizing services like online banking and mobile apps for transactions. For example, services that allow customers to purchase insurance online or transfer funds are rapidly replacing traditional face-to-face interactions.