State whether the following market research techniques are DESK or FIELD research - Leaving Cert Business - Question 9 - 2013
Question 9
State whether the following market research techniques are DESK or FIELD research.
MARKET RESEARCH TECHNIQUES
1. Questionnaire
2. Central Statistics Office Statisti... show full transcript
Worked Solution & Example Answer:State whether the following market research techniques are DESK or FIELD research - Leaving Cert Business - Question 9 - 2013
Step 1
Questionnaire
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Answer
The questionnaire is considered a FIELD research technique, as it typically involves collecting first-hand data directly from respondents.
Step 2
Central Statistics Office Statistics
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This technique is classified as DESK research, as it involves analyzing existing data compiled and published by a central authority.
Step 3
Government Publications
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Government publications fall under the category of DESK research, since they refer to previously gathered information that is publicly available.
Step 4
Focus Group
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Focus groups are categorized as FIELD research, as they involve direct interaction with participants to gather qualitative data.
Step 5
Observation
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Observation is also a FIELD research technique, as it includes collecting data through the direct observation of subjects in a natural setting.
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