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List the three other elements of the Marketing Mix: PRICE - Leaving Cert Business - Question 4 - 2017

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List the three other elements of the Marketing Mix: PRICE

Worked Solution & Example Answer:List the three other elements of the Marketing Mix: PRICE - Leaving Cert Business - Question 4 - 2017

Step 1

PRODUCT

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Answer

The first element of the marketing mix is Product. This refers to the goods or services offered by a business to meet the needs of its customers. It encompasses the design, quality, features, branding, and packaging of the product.

Step 2

PROMOTION

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Answer

The second element is Promotion. This includes all activities that communicate the merits of the product and persuade target customers to buy it. Common promotional strategies include advertising, public relations, and sales promotions.

Step 3

PLACE

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Answer

The third element is Place. This involves the distribution channels used to deliver the product to the consumer. It includes decisions on where to sell the product, whether through physical stores or online, and the logistics involved in delivering the product.

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