Complete the three missing elements of the Marketing Mix:
(i) PRODUCT
(ii)
(iii)
(iv) - Leaving Cert Business - Question 4 - 2013
Question 4
Complete the three missing elements of the Marketing Mix:
(i) PRODUCT
(ii)
(iii)
(iv)
Worked Solution & Example Answer:Complete the three missing elements of the Marketing Mix:
(i) PRODUCT
(ii)
(iii)
(iv) - Leaving Cert Business - Question 4 - 2013
Step 1
(i) PRODUCT
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Answer
The first element of the Marketing Mix is the 'Product'. This refers to the item or service that a company offers to meet the needs of its customers.
Step 2
(ii)
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Answer
The second element is 'Price'. This encompasses the amount of money customers must pay to acquire the product, influencing their purchase decision.
Step 3
(iii)
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Answer
The third element is 'Place'. This involves the distribution channels used to deliver the product to customers, ensuring it is available where and when needed.
Step 4
(iv)
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Answer
The final element is 'Promotion'. This refers to the marketing activities undertaken to raise awareness and encourage sales of the product.
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