Study Table 1 below and use the information to fill in the appropriate product (car) for stages A, B, C, and E of the Product Life Cycle - Leaving Cert Business - Question 12 - 2019
Question 12
Study Table 1 below and use the information to fill in the appropriate product (car) for stages A, B, C, and E of the Product Life Cycle. D has been completed for yo... show full transcript
Worked Solution & Example Answer:Study Table 1 below and use the information to fill in the appropriate product (car) for stages A, B, C, and E of the Product Life Cycle - Leaving Cert Business - Question 12 - 2019
Step 1
A: Launch
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The GM Self-Driving Car is at the launch stage. This stage indicates that it is a new product entering the market, likely requiring heavy marketing investments and facing initial consumer skepticism.
Step 2
B: Growth
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The Electric Car (EV) is in the growth phase. This indicates an increase in consumer awareness and sales. The product is gaining traction and market acceptance.
Step 3
C: Maturity
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The VW Golf is in maturity. This stage signifies that sales are stabilizing, and the product has reached widespread market acceptance but faces growing competition.
Step 4
E: Decline
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The 1950s Chevy is in decline. This suggests that the product is experiencing a decrease in sales, often due to changing consumer preferences or the introduction of newer, better alternatives.
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