Leaving Cert Business Marketing: Read the information supplied an

Question

Read the information supplied and answer the questions which follow.

Social Media Advertising Ireland Ltd

Niamh O'Byrne is a Business Studies student from the University of Limerick. She conducted market research to determine how many local businesses use a website to sell their products. Niamh saw an opportunity to provide a digital marketing service for Irish businesses who do not have a marketing department. The service she offers involves managing the businesses' social media pages and social media posts. Feedback from her clients has helped Niamh come up with ideas for new services she could offer local businesses.

(A) Outline two functions of advertising. (10 marks)

(B) Explain the two market research methods and give one example of each method. (20 marks)

Genoa Italian Restaurant is examining its ability to pay its bills as they fall due.

(C) Calculate the Working Capital Ratio and the Acid Test Ratio of Genoa Italian Restaurant from the data below. Show your workings in your answer book. (20 marks)

2017

Current Assets	€84,000
Current Liabilities	€42,000
Closing Stock	€14,000
Opening Stock	€18,000

(D) Name two expenses that a business such as Genoa Restaurant would incur. (10 marks)

(E) Discuss two sales promotions techniques a restaurant could use to increase its sales. (15 marks)

Read the information supplied and answer the questions which follow - Leaving Cert Business - Question 1 - 2018

Worked Solution & Example Answer:Read the information supplied and answer the questions which follow - Leaving Cert Business - Question 1 - 2018

Discuss two sales promotions techniques a restaurant could use to increase its sales.

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