Paula and Thomas have recently returned to Ireland having worked with transnational companies for ten years - Leaving Cert Business - Question A - 2006

The summary should encapsulate the main objectives of the business, the unique selling points of the organic cereals, and a brief overview of the market landscape. It should be concise yet comprehensive enough for readers to grasp the plan's essence quickly.

This section will cover various components crucial to the business's operation and strategy. It includes:

1. Description of the business: A detailed explanation of the business structure, product lines, and business goals.
2. Key Personnel: Profiles of Paula and Thomas, highlighting their roles and responsibilities.
3. Market Analysis: An assessment of the target market, including customer demographics and market trends supporting organic cereal demand.
4. Marketing Strategies: Planned marketing approaches for promoting the breakfast cereals, including advertising channels and promotional activities.
5. Product (organic breakfast cereals): Description of the product offerings, including various flavors and their health benefits.
6. Manufacturing, Operations and Premises: An overview of the production process, location of the manufacturing facility, and logistical considerations.
7. Financial Analysis: Projections of startup costs, revenue forecasts, and profitability analysis.
8. Investment Proposal: Details regarding funding requirements, sources of finance, and potential investor returns.
9. Conclusion: A recap of the business plan’s main points and a call to action for potential stakeholders.

Include supplementary materials that support the business plan, such as detailed statistical data, market research findings, and any additional financial projections or supporting documents.