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Robert Montgomery, whose work features in TEXT 1, sometimes uses advertising billboards to display his work - Leaving Cert English - Question 1 - 2017
Question 1
Robert Montgomery, whose work features in TEXT 1, sometimes uses advertising billboards to display his work. Write a discursive essay in which you explore the posit... show full transcript
Worked Solution & Example Answer:Robert Montgomery, whose work features in TEXT 1, sometimes uses advertising billboards to display his work - Leaving Cert English - Question 1 - 2017
Step 1
Introduction
Answer
In today's fast-paced world, advertising is an omnipresent force that shapes our perceptions and influences our decisions. Various forms of advertising exist, each with its unique advantages and disadvantages. This essay explores the positive and negative aspects of different types of advertising, including traditional media, digital platforms, and outdoor campaigns.
Step 2
Positive Aspects of Advertising
Answer
Advertising plays a crucial role in informing consumers about products and services. Firstly, it can enhance brand awareness, helping new companies gain visibility in a crowded market. Effective advertising creates a narrative that resonates with the audience, often utilizing emotional triggers to foster connection. Additionally, advertising drives competition, prompting businesses to improve their offerings and customer service.
Moreover, advertising can support the economy by creating jobs within the creative, media, and production sectors. Advertisements can also serve educational purposes, providing information on health, safety, and social issues.
Step 3
Negative Aspects of Advertising
Answer
Despite its benefits, advertising has its drawbacks. One significant concern is the prevalence of misleading or overly aggressive marketing tactics. Some advertisements exaggerate product efficacy, leading consumers to make uninformed decisions. Moreover, the continuous bombardment of advertisements can contribute to consumerism, promoting materialistic values that prioritize possessions over experiences.
Furthermore, targeted advertising raises ethical questions regarding privacy and data usage. Consumers may feel uncomfortable knowing their personal information is being used to tailor ads, creating a sense of surveillance.
Step 4
Conclusion
Answer
In conclusion, while advertising serves vital roles in promoting products and informing the public, it also poses ethical dilemmas and risks to consumer well-being. A balanced approach to advertising, one that embraces transparency and prioritizes consumer education, is essential for harnessing its benefits while mitigating its negative impacts.