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In the case of one multi-national company (MNC) that you have studied, examine the global nature of its activities. - Leaving Cert Geography - Question 1 - 2006

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In the case of one multi-national company (MNC) that you have studied, examine the global nature of its activities.

Worked Solution & Example Answer:In the case of one multi-national company (MNC) that you have studied, examine the global nature of its activities. - Leaving Cert Geography - Question 1 - 2006

Step 1

Naming MNC:

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Answer

The multinational company I have studied is Apple Inc.. Apple operates in numerous countries across the globe, making it a prime example of an MNC.

Step 2

Naming two global locations:

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Answer

Apple has significant operations in the United States and China. In the U.S., Apple designs its products and manages marketing operations, while in China, it manufactures a substantial portion of its products.

Step 3

Examine the global nature of its activities:

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Answer

Global Nature of Apple's Activities

Apple Inc. exemplifies a multinational corporation through its extensive global operations, brand presence, and supply chain management.

1. Global Supply Chain

Apple's supply chain is intricately designed, spanning several continents. Components are sourced from various countries, including semiconductors from South Korea, camera lenses from Japan, and assembly of products in China. This geographical diversification allows Apple to optimize costs, reduce production risks, and capitalize on specialized skills in different regions.

2. Market Reach

With a presence in over 100 countries, Apple caters to a diverse customer base. It tailors its marketing strategies to fit regional cultures and promotes its products through local partnerships, ensuring efficient customer engagement.

3. Investment in Technology and Innovation

Apple invests heavily in R&D globally, with facilities in countries like the U.S., UK, and India. This global investment in technology fosters innovation and ensures that Apple remains competitive in various markets.

4. Cultural Adaptation

Apple's global strategy involves adapting its product offerings and marketing to align with local cultures and preferences. For instance, the introduction of specific features in mobile devices caters to regional tastes and trends, further embedding Apple in local markets.

In conclusion, Apple's MNC activities showcase a robust global outreach characterized by strategic partnerships, a versatile supply chain, and localized marketing efforts, illustrating its place as a leader in the global market.

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