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In the case of one multi-national company (MNC) that you have studied, examine the global nature of its activities. - Leaving Cert Geography - Question 1 - 2007

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In the case of one multi-national company (MNC) that you have studied, examine the global nature of its activities.

Worked Solution & Example Answer:In the case of one multi-national company (MNC) that you have studied, examine the global nature of its activities. - Leaving Cert Geography - Question 1 - 2007

Step 1

Naming MNC:

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Answer

The MNC I have studied is Unilever.

Step 2

Naming two global locations:

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Answer

Unilever operates in diverse global locations, including the United States and India.

Step 3

Examination:

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Answer

Global Nature of Unilever's Activities

Unilever is a prime example of a multi-national company that engages in various global activities across multiple regions. Its global nature can be examined through several aspects:

1. Global Supply Chain

Unilever manages an extensive supply chain that spans across continents. This allows the company to source raw materials from different countries, ensuring efficiency and cost-effectiveness.

2. International Marketing Strategies

The company employs tailored marketing strategies that cater to regional preferences. For example, Unilever adapts its product branding and advertising in India to resonate with local cultures, while promoting more universal themes in Western markets.

3. Diverse Product Range

Unilever offers a wide variety of products ranging from food and beverages to personal care items. This diversity enables it to appeal to various demographics globally.

4. Collaboration and Partnerships

Unilever often collaborates with local businesses and non-profits to enhance its impact in different countries. This includes partnerships aimed at community development and sustainability, reflecting its commitment to corporate social responsibility.

5. Adaptability to Local Regulations

Operating in many countries requires Unilever to navigate different regulatory environments. Their adeptness in complying with local laws ensures smoother operations and enhances their reputation in the global market.

In summary, Unilever's global activities are marked by its supply chain management, marketing adaptability, product diversity, collaborative efforts, and regulatory compliance, all of which contribute to its success as a multi-national company.

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