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Question 7B
Examine how globalisation impacts on world trade with reference to the operations of one multinational company that you have studied.
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Answer
Globalisation has significantly influenced world trade through increased accessibility and the integration of markets. For Apple Inc., it has expanded its supply chain across multiple countries, allowing for cost reduction while enhancing product distribution worldwide.
The impact can be observed in the following ways:
Supply Chain Efficiency: Apple's operations involve sourcing components from various countries such as China, South Korea, and Japan. This geographical diversification not only optimizes production costs but also minimizes risks associated with local disruptions.
Market Expansion: With globalisation, Apple has been able to tap into new markets, expanding its customer base beyond the United States to countries like India and Brazil. This has led to increased sales and profits, significantly contributing to the company's revenue.
Technological Exchange: Globalisation facilitates the sharing of technology and innovation. Apple has benefited from partnerships with manufacturers worldwide, enhancing its product features and sustaining its competitive edge.
Regulatory Influence: Operating in a global market exposes Apple to various regulatory frameworks, influencing its operational decisions and strategies to comply with local laws while maintaining product standards globally.
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