Multinational Company (i) Name one multinational company that you have studied and name one location of this multinational company - Leaving Cert Geography - Question C - 2014

Apple Inc. chose to set up in Cupertino, California, for several key reasons:

1. Access to Talent: The area has a high concentration of skilled workers and professionals, particularly in technology and engineering fields. This allows Apple to attract top talent for its innovation-driven culture.
2. Proximity to Tech Ecosystem: Cupertino is part of Silicon Valley, which is renowned for its vibrant tech ecosystem, including suppliers, partners, and other firms that foster collaborative opportunities.
3. Innovative Environment: Being located in such a progressive region fosters an environment of innovation, which is crucial for a company like Apple aiming to lead the technology sector.
4. Infrastructure: The location has excellent transportation links, facilitating logistics and access for employees and customers.
5. Brand Prestige: Establishing headquarters in a prestigious area like Silicon Valley enhances Apple's brand value and attracts investors.
6. Research Institutions: Nearby universities and research institutions provide opportunities for collaboration and access to fresh ideas.

One reason Apple Inc. might consider relocating to another area could be cost reduction. As operational costs, including real estate and wages, continue to rise in Silicon Valley, Apple might look to relocate to areas where these costs are significantly lower. This could enhance profitability and allow for reinvestment in innovation and growth initiatives.