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Give details of two merchandising techniques used by retailers to encourage consumer spending - Leaving Cert Home Economics - Question 10 - 2009
Question 10
Give details of two merchandising techniques used by retailers to encourage consumer spending. (i) (ii)
Worked Solution & Example Answer:Give details of two merchandising techniques used by retailers to encourage consumer spending - Leaving Cert Home Economics - Question 10 - 2009
Step 1
(i) Give details of one merchandising technique.
Answer
One effective merchandising technique is store layout. Retailers often use a strategic store layout to guide customers through the store, encouraging them to explore various sections. For instance, placing high-demand items at the back of the store can lead customers past other products, increasing the likelihood of impulse purchases.
Step 2
(ii) Give details of another merchandising technique.
Answer
Another important technique is pricing strategies, such as promotional discounts or bundling products. Retailers utilize attractive pricing to incentivize customers to buy more or choose certain products over others, such as 'buy one, get one 50% off' offers that encourage increased spending.