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Question 2(c)
'A new season means new fashion.' (www.stellar.ie) (i) Outline three factors that influence fashion changes. (ii) Describe two challenges (difficulties) affecting ... show full transcript
Step 1
Answer
Fashion Media: Fashion magazines and newspapers play a significant role in shaping trends by highlighting new styles and designs. They introduce audiences to emerging trends through editorial features and photo spreads.
Celebrities and Influencers: Public figures such as celebrities, film stars, and fashion designers, like Victoria Beckham, influence consumer behavior significantly. Their endorsements and fashion choices often dictate what becomes popular.
Cultural Shifts: Changes in societal values or lifestyle preferences can also spur shifts in fashion. For instance, a growing focus on sustainability has led to a rise in eco-friendly fashion choices.
Step 2
Answer
Labour Intensive Industry: The Irish clothing industry is labour-intensive, leading to high production costs. Companies often struggle to compete with countries such as China, where production costs are lower, resulting in significant advantages for those markets.
Skill Shortage: There is a challenge due to a decline in employment in the textile industry, which has resulted in a lack of skilled workers. As traditional Irish fabrics and crafts decline, new entrants to the market may find it difficult to hire personnel with the necessary skills.
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