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Question 2(c)
Wardrobes are bulging, yet we continue to buy more clothes. (i) Discuss three factors that influence teenagers’ clothing choices. (ii) Evaluate how social media co... show full transcript
Step 1
Answer
When examining the clothing choices of teenagers, several factors play a pivotal role:
Peer Influence: Peer groups greatly impact teenagers' fashion decisions. They often seek acceptance and validation from their friends, which can lead to trends where they mimic each other's styles. This can create a desire for particular brands or styles that are 'in' within their social circles.
Social Media: Platforms like Instagram and TikTok provide a visual medium where trends can be quickly disseminated. Teenagers are influenced by influencers and celebrities who showcase various clothing styles, contributing to the desire to emulate these looks.
Cultural Influences: Cultural background can shape teenagers' clothing preferences. Fashion can serve as an expression of cultural identity, and this can manifest in the choice of colors, patterns, and styles that resonate with their heritage or the cultures they align with.
Step 2
Answer
Social media plays a significant role in shaping contemporary fashion trends in various ways:
Informing on Latest Trends: Social media platforms regularly feature the latest fashion trends, making it easier for consumers to stay updated. This leads teenagers and young adults to adapt their clothing choices to what is currently popular.
Influencer Marketing: Influencers often partner with fashion brands to showcase new items. These influencers provide samples to promote styles, which can drive sales among their followers. This peer-like endorsement can significantly influence purchasing decisions.
Feedback Mechanism: Social media also serves as a platform for feedback, where consumers can share their thoughts on clothing items. Bloggers and influencers promote discussions that can either encourage or discourage purchasing behaviors, shaping how trends evolve.
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