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Outline the difference between merchandising and endorsements - Leaving Cert Physical Education - Question 8 - 2022
Question 8
Outline the difference between merchandising and endorsements. Give one example of merchandising and one example of endorsements. Example of merchandising Example... show full transcript
Worked Solution & Example Answer:Outline the difference between merchandising and endorsements - Leaving Cert Physical Education - Question 8 - 2022
Step 1
Outline the difference between merchandising and endorsements.
Answer
Merchandising refers to the strategies and tactics used to promote products, often focusing on the visual presentation and presentation of items in retail settings. It involves the careful arrangement of products to maximize consumer appeal and ultimately drive sales.
Endorsements, on the other hand, involve a person or organization publicly supporting or promoting a product or service, often through advertisements or public appearances. This can lend credibility to the product as it often involves well-known personalities vouching for its quality.
In summary, merchandising is centered around product presentation in stores, while endorsements focus on utilizing public figures to elevate the product's status.
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