The Importance of Communication

Types of Communication:

• Internal Communication: Internal communication is the exchange of information and ideas within an organisation, involving employees, management, and departments to facilitate coordination and collaboration.
• External Communication: External communication is the interaction between an organisation and outside entities, such as customers, partners, and the public, to convey information and build relationships. The mediums used for communication include Twitter, noticeboards, emails, phone calls, and face-to-face conversations

Importance of effective Communication

Managers who implement effective communication enjoy the following benefits:

• Improved staff morale: Effective communication makes employees feel heard and valued, fostering a positive work environment and increasing motivation.
• Improved accuracy: Clear and precise communication ensures everyone understands their tasks correctly, reducing the chance of errors.
• Better decisions: Open communication encourages the exchange of diverse perspectives, leading to more informed and well-rounded decision-making.
• Quicker decisions: Streamlined communication allows information to flow efficiently, enabling faster identification of issues and quicker decision-making.

Barriers to effective Communication

It can be tricky to communicate effectively due to these barriers:

• Language Differences: Misunderstandings can occur when people speak different languages or use jargon.
• Noise: Background noise or distractions can disrupt the message, making it difficult for the receiver to understand.
• Lack of Clarity: Unclear or ambiguous messages can cause confusion and lead to incorrect interpretations.
• Information Overload: Providing too much information at once can overwhelm the receiver, making it hard to process and understand.

Managers should make sure they overcome these barriers when communicating with employees, investors, customers and other stakeholders.