Enterprise in Action

Entrepreneurs

• An entrepreneur is an individual who creates a new business, bearing most of the risks and enjoying most of the rewards.
• Entrepreneurs often start a business with their own capital, taking personal financial risks. They must also convince investors to support their business plan. There are many benefits to being an entrepreneur including:

1. Being your own boss
2. Earning an income
3. Realising a dream
4. Solving problems
5. Changing society for the better

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6. Being your own boss: Entrepreneurs have the flexibility to choose their own working hours and make important business decisions.

7. Earning an income: Starting your own business provides the opportunity to earn a substantial income, often higher than typical employment.

8. Realising a dream: For many, successfully starting and managing a company is the fulfillment of a lifelong ambition.

9. Solving problems: Entrepreneurs can create innovative solutions to various problems through their enterprises.

10. Changing society for the better: Successful businesses can drive positive changes and improvements in society.

Apple: Case Study

• Apple Inc. was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne in a garage in Los Altos, California. The trio aimed to develop and sell personal computers, starting with the Apple I.
• Through strategic marketing, continuous innovation, and the introduction of groundbreaking products such as the Macintosh, iPod, iPhone, and iPad, Apple transformed into a global technology leader.
• Today, it is one of the world's most valuable companies, renowned for its cutting-edge products, loyal customer base, and influential role in shaping the tech landscape.

*Steve Jobs unveiling the first iPhone *