Role of Advertising

Advertising Media Channels

• Adverts may appear in magazines, newspapers, on radio, on television, on the internet.
• Additional placements include billboards, bus shelters, and shop windows.
• Customers may also receive mail or post advertising products.

Function of Advertising

• To sell existing products and services, e.g., Tesla Model S.
• To increase sales by reminding consumers of long-standing products, e.g., Tide laundry detergent, McDonald's Big Mac.
• To promote new products, e.g., Samsung Galaxy S22.

Advantages of Advertising

Creates Interest

• Sparks curiosity, increasing the sale of an advertised product like the Oculus Quest 2.

Encourages Competition

• Leads to lower prices as companies try to outdo each other, e.g., streaming services like Netflix, Hulu, and Disney+.

Provides Employment

• Creates jobs for people with qualifications in areas such as digital marketing.

Disadvantages of Advertising

Adds Extra Cost

• Companies pass on the cost advertising to the consumer by increasing product prices

Pressure on Consumers

• Intensive marketing campaigns, especially around events like Christmas, can pressure consumers to make purchases.

Perpetuates Stereotypes

• Adverts may reinforce gender roles, such as ads for cleaning products featuring women or action toys predominantly featuring boys.