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2.1.1 Identify the strategies of developing a market represented by A to D - NSC Agricultural Sciences - Question 2 - 2016 - Paper 2

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2.1.1 Identify the strategies of developing a market represented by A to D. 2.1.2 State TWO factors that the producer should consider when planning the strategy rep... show full transcript

Worked Solution & Example Answer:2.1.1 Identify the strategies of developing a market represented by A to D - NSC Agricultural Sciences - Question 2 - 2016 - Paper 2

Step 1

Identify the strategies of developing a market represented by A to D

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Answer

The strategies represented are:

  • A - Product
  • B - Price
  • C - Place
  • D - Promotion

Step 2

State TWO factors that the producer should consider when planning the strategy represented by A

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Answer

  1. Quality of the product: Ensuring the product meets customer expectations and standards.
  2. Design of the product: The aesthetics and functionality of the product should appeal to consumers.

Step 3

Name TWO ways in which the producer can implement the strategy represented by D successfully

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Answer

  1. Advertising: Utilizing various media to promote the product effectively.
  2. In-store promotions: Engaging customers through discounts and promotional events at the point of sale.

Step 4

Indicate TWO aspects a producer has to consider when deciding on the strategy represented by B

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Answer

  1. Cost: Understanding the production and market costs to set a competitive price.
  2. Demand: Analyzing consumer purchasing behavior to accurately price the product.

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