4.1 Name THREE consequences of brand piracy - NSC Consumer Studies - Question 4 - 2016 - Paper 1
Question 4
4.1 Name THREE consequences of brand piracy.
4.2 State what can be expected to happen during the first stage of the fashion cycle.
4.3 Explain why fashion cycles o... show full transcript
Worked Solution & Example Answer:4.1 Name THREE consequences of brand piracy - NSC Consumer Studies - Question 4 - 2016 - Paper 1
Step 1
Name THREE consequences of brand piracy.
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Answer
The original manufacturers lose income due to decreased sales as counterfeit products flood the market.
The image of the brand is harmed or negatively affected, reducing consumer trust in the original brand.
Consumers may lose faith in brands, leading to a general decline in brand loyalty.
Step 2
State what can be expected to happen during the first stage of the fashion cycle.
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Answer
In the first stage, the fashion is introduced and typically adopted by fashion leaders and influencers, who either accept or reject the new style.
Step 3
Explain why fashion cycles overlap.
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Fashion cycles overlap because consumers often become bored with existing trends and are continuously on the lookout for new styles. As a result, when a new trend is introduced, the previous trend may still maintain popularity while consumers explore the new option.
Step 4
Explain the optical illusion created by the vertical stripes.
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The vertical stripes create an optical illusion, making the wearer appear taller and slimmer as the eye will move up and down along the stripes.
Step 5
Discuss why this shirt is a good choice as a basic item for a man's working wardrobe.
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The shirt is a classic style that is versatile and can match well with various clothing items. It is comfortable to wear in both winter and summer, and the easy-iron finish makes it a practical choice for daily wear.
Step 6
Analyse how fashion fads, classic styles and contemporary styles are combined in this outfit to create a harmonious colour combination.
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The outfit comprises a white shirt and dark blue jacket, representing classic styles that are timeless. The light blue skinny pants add a contemporary touch, while the floral bow tie introduces a fashion fad, providing visual interest and a harmonious colour balance.