6.1 Name of product/
Trade name/Trade mark/
Name and address of manufacturer/
Price/price code/bar code/
Product content/
Size/ML/XL, etc./
Care instructions/
Customer care line/customer service/
List of ingredients/
Nutritional information/
Serving instructions/
Best before/sell by/
Warnings/advisory notes/allergens/
6.2 Creating awareness about / promotion of the product or service./
To attract the attention of customers./Generate customer's interest./
Persuading customers to buy the product./Create the desire to possess the article/product./
To convince consumers to buy the product./
Expand the market./
6.3 Using good insights to improve quality of life and meet the needs of consumers/reducing waste and pollution/to protect the natural environment./
6.4 Demand-based pricing strategy:/
The entrepreneur prices his or her products above the average market price to indicate that the product is of a high quality/unique. - NSC Consumer Studies - Question 6 - 2017 - Paper 1
Question 6
6.1 Name of product/
Trade name/Trade mark/
Name and address of manufacturer/
Price/price code/bar code/
Product content/
Size/ML/XL, etc./
Care instructions/
Custom... show full transcript
Worked Solution & Example Answer:6.1 Name of product/
Trade name/Trade mark/
Name and address of manufacturer/
Price/price code/bar code/
Product content/
Size/ML/XL, etc./
Care instructions/
Customer care line/customer service/
List of ingredients/
Nutritional information/
Serving instructions/
Best before/sell by/
Warnings/advisory notes/allergens/
6.2 Creating awareness about / promotion of the product or service./
To attract the attention of customers./Generate customer's interest./
Persuading customers to buy the product./Create the desire to possess the article/product./
To convince consumers to buy the product./
Expand the market./
6.3 Using good insights to improve quality of life and meet the needs of consumers/reducing waste and pollution/to protect the natural environment./
6.4 Demand-based pricing strategy:/
The entrepreneur prices his or her products above the average market price to indicate that the product is of a high quality/unique. - NSC Consumer Studies - Question 6 - 2017 - Paper 1
Step 1
6.1 Name of product/ Trade name/Trade mark/ Name and address of manufacturer/
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Answer
The entrepreneur must ensure that the name of the product is catchy and representative of the product's purpose. This includes a trade mark that is unique to avoid legal issues, as well as providing essential information like the manufacturer's details.
Step 2
6.2 Creating awareness about / promotion of the product or service.
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Answer
To successfully promote the product, the entrepreneur should employ various marketing tactics. This includes launching advertising campaigns, utilizing social media to reach a wider audience, and hosting events that allow potential customers to interact with the product.
Step 3
6.3 Using good insights to improve quality...
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Answer
The entrepreneur should focus on customer feedback and market research to adapt products as needed. This could involve tweaking existing products to better meet customer needs and ensuring that production methods are environmentally friendly.
Step 4
6.4 Demand-based pricing strategy:
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Answer
The pricing of the product should be justified by its quality and uniqueness in the market. The entrepreneur can set a higher price than competitors to signal to consumers that the product offers something extra, whether in quality or features.