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6.1 Name TWO examples of electronic media that can be used to advertise a product or a service - NSC Consumer Studies - Question 6 - 2020 - Paper 1

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6.1 Name TWO examples of electronic media that can be used to advertise a product or a service. 6.2 Define the following terms: 6.2.1 Quality control 6.2.2 Worst-s... show full transcript

Worked Solution & Example Answer:6.1 Name TWO examples of electronic media that can be used to advertise a product or a service - NSC Consumer Studies - Question 6 - 2020 - Paper 1

Step 1

Name TWO examples of electronic media that can be used to advertise a product or a service.

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Answer

  • TV
  • Social media (e.g., WhatsApp, Instagram)

Step 2

Define the following terms: 6.2.1 Quality control

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Answer

Quality control is the process of inspecting products to ensure that they meet the required standards that have been set.

Step 3

Define the following terms: 6.2.2 Worst-sale scenario

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Answer

A worst-sale scenario refers to a situation where a business sells fewer goods or services than its break-even point, resulting in a loss.

Step 4

Give THREE requirements that they had to consider when choosing suitable packaging for the homemade ginger beer.

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Answer

  1. The packaging must be suitable for the ginger beer and durable enough to hold the liquid without leaking.
  2. The packaging must comply with health and safety standards to ensure the product remains safe for consumption.
  3. The packaging should be cost-effective and environmentally friendly, promoting the 'green' aspect of the business.

Step 5

Explain how FOUR of the 5 P's of the marketing mix were achieved by this small-scale business.

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Answer

  1. Product: The product is homemade ginger beer made from locally sourced ingredients.
  2. Price: The product is affordably priced to attract local customers and easy to produce to keep costs low.
  3. Promotion: Marketing is achieved via social media platforms such as WhatsApp, where they advertised their product.
  4. Place: The ginger beer is made in a backyard, providing a local point of sale.

Step 6

Quote, from the scenario above, the statement that indicates that market research (feasibility study) has been conducted.

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"Before Buhle and his friends started their business, they visited their neighbours, friends and local municipal officials, enquiring if they were interested in buying the homemade ginger beer they would be selling."

Step 7

Discuss TWO factors that Buhle and his friends had to consider before choosing the product for their small-scale business.

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Answer

  1. Product Appeal: They needed to ensure the ginger beer would appeal to their neighbours and local community.
  2. Availability of Raw Materials: They had to consider if the ingredients for the ginger beer were readily available and affordable.

Step 8

Discuss factors that could contribute to the sustainable profitability of the homemade ginger beer small-scale business.

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Answer

  1. Market Demand: Understanding the market demand ensures they have a steady customer base.
  2. Quality Ingredients: Using high-quality, affordable ingredients keeps production costs low and customer satisfaction high.
  3. Efficient Operations: Streamlined production processes help retain profitability.
  4. Effective Marketing: Ongoing marketing strategies can attract new customers continuously.

Step 9

Calculate the production cost of 1 litre of homemade ginger beer. Show ALL calculations.

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Answer

Given that 30 litres costs R120:

  1. Calculate the total cost including mark-up:

    Total Cost = R120 + (75/100 imes R120) = R210

  2. Production cost of 1 litre:

    ext{Production Cost per Litre} = rac{R210}{30} = R7

Step 10

Calculate the profit of 60 litres of homemade ginger beer if the mark-up is 30%. Show ALL calculations.

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Answer

  1. Cost of 60 litres:

    Total Cost for 60 Litres = R210 imes 2 = R420

  2. Selling Price with Mark-up: Mark-up = 30% of Production Cost Selling Price = Cost + Mark-up ext{Selling Price} = R420 + (30/100 imes R420) = R546

  3. Profit Calculation: Profit = Selling Price - Cost Profit = R546 - R420 = R126

Step 11

Evaluate the validity of this statement.

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Answer

The use of recycled plastic bottles for packaging can positively impact the environment.

  1. Recycling: It reduces waste by utilizing materials that might end up in landfills.
  2. Less Pollution: Using recycled materials can lower the production of new plastics, thereby reducing environmental pollution.
  3. Eco-friendly Practices: This approach aligns with sustainable practices, potentially attracting environmentally conscious consumers.

Conclusion: Based on the benefits outlined, it is evident that using recycled plastic bottles has a positive impact on the natural environment.

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