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4.1 Define the term brand piracy - NSC Consumer Studies - Question 4 - 2022 - Paper 1
Question 4
4.1 Define the term brand piracy. 4.2 Write a paragraph to explain how economic factors will influence fashion changes. 4.3 Study the graph of the fashion cycle be... show full transcript
Worked Solution & Example Answer:4.1 Define the term brand piracy - NSC Consumer Studies - Question 4 - 2022 - Paper 1
Step 1
Define the term brand piracy.
Answer
Brand piracy occurs when a product is given a name that is similar to that of a well-known brand deliberately so that consumers may mistake it for the actual brand name. It can also refer to an imitation or fake of the original product, although the imitation may not always look exactly like the original. Additionally, brand piracy may involve the unauthorized usage of trademarks, logos, or packaging elements associated with the protected brand.
Step 2
Write a paragraph to explain how economic factors will influence fashion changes.
Answer
Economic factors significantly influence fashion changes as they determine consumers' purchasing power. When consumers have adequate disposable income, fashion tends to flourish as they are more likely to spend on new trends. Conversely, during times of economic downturn or lower income levels, consumers may opt for cheaper alternatives or reduce their spending on clothing entirely. For example, a rise in income may lead to increased sales, allowing fashion brands to produce more garments. Furthermore, during high-demand seasons, consumers are likely to buy in greater numbers, driving trends. Economic factors also encourage innovation in fashion as brands adapt to consumer needs and market demands.
Step 3
Step 4
Explain what happens to fashion during the stage identified in QUESTION 4.3.1.
Answer
During the acceptance phase, fashion is produced in large numbers as it reaches its peak popularity. This stage is characterized by high sales volumes, as many consumers embrace the trend and purchase related items. The fashion is widely available in many stores, and advertising plays a crucial role in promoting it to potential buyers. Major distribution channels, like magazines and retail stores, contribute to widespread visibility and accessibility.
Step 5
Discuss the interrelationship between quality and price when buying clothes for the world of work.
Answer
When purchasing clothes for the workplace, the interrelationship between quality and price is crucial. Higher quality clothing often comes at a higher price, reflecting its durability and the potential need for fewer replacements over time. On the other hand, cheaper clothes may save immediate costs but might require more frequent replacements, ultimately leading to higher spending over time. Additionally, quality clothing tends to be associated with better fit and comfort, which are essential for professional settings. Therefore, while consumers may seek lower-priced options, investing in higher quality can provide better value in the long term, particularly in work environments where appearance and professionalism matter.