6.1 Name TWO examples of electronic media that can be used to advertise a product or a service - NSC Consumer Studies - Question 6 - 2020 - Paper 1
Question 6
6.1 Name TWO examples of electronic media that can be used to advertise a product or a service.
6.2 Define the following terms:
6.2.1 Quality control
6.2.2 Worst-sa... show full transcript
Worked Solution & Example Answer:6.1 Name TWO examples of electronic media that can be used to advertise a product or a service - NSC Consumer Studies - Question 6 - 2020 - Paper 1
Step 1
Name TWO examples of electronic media that can be used to advertise a product or a service.
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Answer
Social media (e.g., Facebook, WhatsApp)
Radio
Step 2
Define the following terms: 6.2.1 Quality control
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Answer
Quality control is the process of inspecting products to ensure that they meet the required standards and specifications.
Step 3
Define the following terms: 6.2.2 Worst-sale scenario
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A worst-sale scenario refers to the situation where a business sells fewer goods or services than anticipated, leading to a loss.
Step 4
Give THREE requirements that they had to consider when choosing suitable packaging for the homemade ginger beer.
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The packaging must be suitable for the type of product (durable and safe for liquids).
The packaging needs to be environmentally friendly (preferably recyclable).
The packaging should be cost-effective to keep production costs low.
Step 5
Explain how FOUR of the 5 P’s of the marketing mix were achieved by this small-scale business.
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Promotion: They used social media, particularly WhatsApp, to advertise.
Place: Products were made available through direct local sales in the community.
Product: They ensured high quality by using fresh, locally-sourced ingredients.
Price: They set affordable prices to attract more customers.
Step 6
Quote, from the scenario above, the statement that indicates that market research (feasibility study) has been conducted.
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The statement is: "Before Buhle and his friends started their business, they visited their neighbours, friends and local municipal officials, enquiring if they were interested in buying the homemade ginger beer they would be selling."
Step 7
Discuss TWO factors that Buhle and his friends had to consider before choosing the product for their small-scale business.
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Availability of raw materials: They needed to ensure that the ingredients for ginger beer were locally available and affordable.
Demand in the market: They needed to assess whether potential customers were interested in purchasing homemade ginger beer.
Step 8
Discuss factors that could contribute to the sustainable profitability of the homemade ginger beer small-scale business.
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Continuous demand for the product due to its unique offering in the local market.
Use of local ingredients, which keeps costs low and supports local farming.
Step 9
Calculate the production cost of 1 litre of homemade ginger beer. Show ALL calculations.
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Total cost for 30 litres: R120
Total cost with overheads: R120 + 75% of R120 = R210
Cost of 1 litre: R210 / 30 = R7
Step 10
Calculate the profit of 60 litres of homemade ginger beer if the mark-up is 30%. Show ALL calculations.
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Using recycled plastic bottles for packaging is advantageous as it minimizes waste and promotes environmental sustainability.
Benefits include reducing landfill use, conserving resources by recycling, and decreasing production impact on the environment.
However, there are concerns, such as ensuring the bottles are safe for reuse and the potential for consumer rejection of recycled materials. Overall, the use of such packaging can be beneficial if managed properly.
