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4.1 Define the term brand piracy - NSC Consumer Studies - Question 4 - 2022 - Paper 1
Question 4
4.1 Define the term brand piracy. Brand piracy occurs when a product is given a name that is similar to that of a well-known brand deliberately so that consumers ma... show full transcript
Worked Solution & Example Answer:4.1 Define the term brand piracy - NSC Consumer Studies - Question 4 - 2022 - Paper 1
Step 1
Define the term brand piracy.
Answer
Brand piracy refers to the unauthorized imitation or use of protected brand names, trademarks, or logos, where a product is marketed in a way that may mislead consumers into thinking it is the actual brand. This can happen when a product's name is similar to that of a well-known brand, leading to confusion among consumers.
Step 2
Explain how economic factors will influence fashion changes.
Answer
Economic factors play a significant role in influencing fashion trends. When consumers have disposable income, they are more likely to spend on new clothing styles, which stimulates fashion innovation. Conversely, during economic downturns, people may prioritize essential items over fashion, leading to slower changes in trends. Increased consumer spending can lead to higher demand for trendy items, driving the industry to adapt accordingly. Additionally, shifts in income levels can affect which styles are popular, with luxury items gaining popularity during economic booms and more affordable options during leaner times.
Step 3
Step 4
Explain what happens to fashion during the stage identified in QUESTION 4.3.1.
Answer
During the peak stage of the fashion cycle, the following happens:
- The fashion is produced in large quantities, resulting in a significant increase in sales.
- It gains widespread popularity, with a large number of consumers adopting the style.
- This stage is characterized by mass production, which makes the fashion more accessible and available across various retail outlets.
- Marketing efforts ramp up, with advertisements in stores and fashion magazines encouraging further adoption.
Step 5
Discuss the interrelationship between quality and price when buying clothes for the world of work.
Answer
When purchasing clothing for professional environments, quality and price are closely related. High-quality garments often come with a higher price tag but are usually more durable, providing better long-term value as they can withstand frequent wear and last across seasons. Conversely, cheaper clothing may lead to immediate savings, yet they often compromise on quality and longevity, necessitating more frequent replacements. This cycle can ultimately result in higher overall spending in the long term. Therefore, consumers often must balance immediate costs with the potential for longevity and quality when making purchasing decisions.