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6.1 Name FOUR criteria that are essential for a good advertisement - NSC Consumer Studies - Question 6 - 2016 - Paper 1
Question 6
6.1 Name FOUR criteria that are essential for a good advertisement. 6.2 Explain the following terms with regard to small business practice: 6.2.1 Sustainable pro... show full transcript
Worked Solution & Example Answer:6.1 Name FOUR criteria that are essential for a good advertisement - NSC Consumer Studies - Question 6 - 2016 - Paper 1
Step 1
Name FOUR criteria that are essential for a good advertisement.
Answer
- Attraction: The advertisement must be visually appealing and attention-grabbing.
- Clarity: It should clearly communicate the product or service being offered.
- Desirability: The ad should create a need or desire for the product.
- Persuasion: It should encourage the audience to take action, such as purchasing the product.
Step 2
Explain the following terms with regard to small business practice: 6.2.1 Sustainable profitability
Answer
Sustainable profitability refers to the ability of a business to maintain a stable level of production and sales without depleting its available resources. It implies that a business can generate enough profit consistently to remain viable in the long term.
Step 3
Step 4
Give THREE reasons for packaging products.
Answer
- Protection: Packaging protects the product from damage and contamination.
- Hygiene: Well-designed packaging maintains the hygiene of food and other consumables.
- Marketing: Attractive packaging can attract consumers' attention and promote the brand.
Step 5
Explain why Maya should do routine or preventative maintenance instead of corrective maintenance of her sewing machines.
Answer
Routine or preventative maintenance helps to prevent unexpected breakdowns and extend the life of sewing machines. It ensures that any potential issues are fixed before they escalate, thereby reducing repair costs, downtime, and maintaining consistent production. Corrective maintenance often leads to interruptions in workflow and delays in fulfilling customer orders.
Step 6
Write a paragraph to describe how Maya achieves good customer relations.
Answer
Maya achieves good customer relations by paying special attention to each customer, ensuring their specific needs are met, and providing quality feedback on their garments. She promotes interaction by inviting customers for final fittings and serving refreshments, which fosters a friendly atmosphere. Additionally, she continuously seeks to understand and respond to her customers' preferences, creating a personalized experience that encourages repeat business.
Step 7
Consider THREE factors in the scenario that can contribute to the growth of Maya's small business enterprise.
Answer
- Quality of Products: The high-quality sewing machines and skilled workers contribute to exceptional product quality, attracting more customers.
- Customer Satisfaction: Maya's commitment to meeting customer needs and providing refreshments enhances customer satisfaction and loyalty.
- Flexibility in Operations: Maya's adaptive approach, including a fitting service and timely production, enables her to cater to individual customer requirements, which can enhance growth.
Step 8
Calculate the selling price of ONE doughnut. Show ALL calculations and round off the final amount to the nearest rand.
Answer
To find the selling price, we first determine the total cost of production for 100 doughnuts. The total costs include ingredients and additional costs:
Cost of ingredients = R35.00
Other costs = R150.00
Total costs = R35.00 + R150.00 = R185.00
Then, we calculate the total selling price using the mark-up:
Mark-up percentage = 50%
Selling Price = Total costs * (1 + Mark-up)
Selling Price = R185.00 * (1 + 0.50) = R185.00 * 1.50 = R277.50
Selling price of ONE doughnut = R277.50 / 100 = R2.78
Rounded to the nearest rand, the selling price of ONE doughnut is R3.00.