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6.1 Name FOUR requirements of high quality packaging - NSC Consumer Studies - Question 6 - 2022 - Paper 1
Question 6
6.1 Name FOUR requirements of high quality packaging. 6.2 Study the advertisement below and answer the question that follows. TOFFEES FROM DARLING SWEET Darling S... show full transcript
Worked Solution & Example Answer:6.1 Name FOUR requirements of high quality packaging - NSC Consumer Studies - Question 6 - 2022 - Paper 1
Step 1
6.1 Name FOUR requirements of high quality packaging.
Answer
High quality packaging should:
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Attract Attention: It must catch the eye of consumers and stand out from competitors on the shelf.
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Suit the Product: Packaging should fit the size and shape of the product while reflecting its appearance.
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Ease of Handling: It should be designed for convenience, making it easy for retailers to handle and display.
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Moisture Resistance: The packaging must keep goods safe from moisture to maintain product quality.
Step 2
6.2 Explain how the 5Ps of the marketing mix have been achieved in the advertisement above.
Answer
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Product: The advertisement highlights a variety of products, including toffees, honey, and toffee spread, appealing to a wide audience.
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Place: The products are sold at craft markets and food markets, ensuring accessibility to consumers.
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Price: The pricing is mentioned for each product, making it clear and transparent.
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Promotion: The use of online platforms for advertisement promotes the brand and reaches a larger audience.
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People: The advertisement indicates a strong brand identity, connecting with consumers who value quality sweets.
Step 3
Step 4
6.3.2 Give THREE possible reasons for the answer to QUESTION 6.3.1.
Answer
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Seasonal Demand: December is a festive month, where people typically buy more ice cream as a treat.
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Holiday Celebrations: Families and friends gather during the holiday season, increasing social gatherings where ice creams are served.
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Gift Purchases: Consumers may purchase ice cream as gifts during this time, leading to higher sales.
Step 5
6.3.3 Explain why July shows the lowest sales.
Answer
July experiences lower sales because:
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Winter Weather: It falls in winter when people prefer warm foods and drinks, reducing the demand for ice cream.
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School Activities: Parents may focus on school-related expenses and activities, leading to decreased discretionary spending on ice cream.
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Less Outdoor Activities: People tend to stay indoors more, resulting in fewer occasions to enjoy ice cream.