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6.1 Name TWO examples of electronic media that can be used to advertise a product or a service - NSC Consumer Studies - Question 6 - 2020 - Paper 1
Question 6
6.1 Name TWO examples of electronic media that can be used to advertise a product or a service. 6.2 Define the following terms: 6.2.1 Quality control 6.2.2 Worst-sa... show full transcript
Worked Solution & Example Answer:6.1 Name TWO examples of electronic media that can be used to advertise a product or a service - NSC Consumer Studies - Question 6 - 2020 - Paper 1
Step 1
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Step 4
Give THREE requirements that they had to consider when choosing suitable packaging for the homemade ginger beer.
Answer
- The packaging must be suitable for the beverage type (durability and seal).
- Packaging should be easy to handle and transport.
- It should be environmentally friendly to align with their 'green' initiative.
Step 5
Explain how FOUR of the five P's of the marketing mix were achieved by this small-scale business.
Answer
- Promotion: They advertised their product on social media platforms like WhatsApp.
- Place: The product was made in Buhle's aunt's backyard, ensuring local production.
- Product: They used locally-sourced ingredients to create the ginger beer, which appealed to the community.
- Price: By using recycled bottles and local ingredients, they kept production costs low, making the product affordable.
Step 6
Quote, from the scenario above, the statement that indicates that market research (feasibility study) has been conducted.
Answer
"Before Buhle and his friends started their business, they visited their neighbours, friends and local municipal officials, enquiring if they were interested in buying the homemade ginger beer they would be selling."
Step 7
Discuss TWO factors that Buhle and his friends had to consider before choosing the product for their small-scale business.
Answer
- The product appeal to the local community was crucial to ensure interest and sales.
- Availability of raw materials must be assessed to guarantee a consistent supply of ingredients.
Step 8
Discuss factors that could contribute to the sustainable profitability of the homemade ginger beer small-scale business.
Answer
- Lower transportation costs due to local sourcing of ingredients can improve profit margins.
- Sustainable practices, such as using recycled bottles, align with consumer preferences and can enhance market reach.
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Step 10
Calculate the profit of 60 litres of homemade ginger beer if the mark-up is 30%. Show ALL calculations.
Answer
Cost for 60 litres = R120 * 2 = R240. Mark-up calculation: [ \text{Selling Price} = \text{Cost} + \text{Mark-up} = R240 + (0.30 \times R240) = R240 + R72 = R312 ] Profit = Selling Price - Cost = R312 - R240 = R72.
Step 11
Evaluate the validity of this statement.
Answer
Using recycled plastic bottles for packaging has multiple benefits:
- Environmental Impact: It reduces plastic waste and prevents materials from ending in landfills.
- Resource Efficiency: Using materials that are easily accessible and require less energy to produce minimizes the environmental footprint.
- Community Perception: This practice can enhance the business's image within the community as environmentally conscious, which may lead to increased customer loyalty.
- Natural Resources: The use of less resource-intensive packaging methods preserves natural resources like water and energy.
In conclusion, the use of recycled bottles is beneficial for both the business and the environment, indicating a positive impact.