NSC Consumer Studies Moving from an idea to the production and marketing of a product: 6.1 Define the following terms:

Question

6.1 Define the following terms:

6.1.1 Target market
A specific group of people who may want to purchase your product with common needs and interest.

6.1.2 Sustainable production
Sustainable production is the production of goods to satisfy basic needs of consumers and improve their quality of life without harming the environment, reducing the use of natural resources or toxic material chemicals/ reducing waste and pollution.

6.2 State why it is important for an entrepreneur to adhere to product specifications.
This ensures that the product is always the same in terms of appearance/ quality/ size/ weight/ colour and style and that the quality is consistent. Customers will get what they expected. The product will be successful and an entrepreneur will not lose profit because of failures.

6.3 Read the scenario below and answer the questions that follow.

Lelethu is a third-year fashion design student. After wearing her own unique designs, her friends asked her to make specific garments for them. She only took on a few orders because of time constraints. She did not want to delay the orders and decided to work from home over the Christmas holidays to keep her customers satisfied.

Her customers were very happy as they got personalised outfits at an affordable price.

All her creations were unique as she used Sesheshew fabric (a 100% Proudly South African produced cotton fabric). Her designs were popular for traditional celebrations when people were looking for special outfits. Some of her customers struggled to find bags and shoes that matched their outfits. She decided to cover her shoes and bags with the same fabric to match the outfits.

6.3.1 State THREE human resources that Lelethu had.

6.3.2 Explain why it is important for Lelethu to do a financial feasibility study.

6.3.3 Identify FOUR factors that gave Lelethu's business a competitive edge in the market.

6.3.4 State THREE ways in which Lelethu could advertise her business in the community.

6.3.5 State TWO ways in which Lelethu managed her time effectively.

6.3.6 Comment on the impact of the quality and the availability of the fabric for Lelethu's business.

Refer to the quotation below and answer the questions that follow.

QUOTATION FOR MID-LENGTH DRESS

Fabric 3 metres @ R70,00 per metre
Thread and buttons @ R10,00 per dress
Overhead costs and labour @ R250,00 per dress

6.3.7 Calculate the total cost of ONE dress with a mark-up of 30%. SHOW ALL calculations.

6.3.8 Analyze why Lelethu's business is likely to show sustainable profitability.

6.1 Define the following terms: 6.1.1 Target market A specific group of people who may want to purchase your product with common needs and interest - NSC Consumer Studies - Question 6 - 2021 - Paper 1

Worked Solution & Example Answer:6.1 Define the following terms: 6.1.1 Target market A specific group of people who may want to purchase your product with common needs and interest - NSC Consumer Studies - Question 6 - 2021 - Paper 1

Define the following terms:

Target market

Sustainable production

State why it is important for Lelethu to do a financial feasibility study.

State THREE human resources that Lelethu had.

Identify FOUR factors that gave Lelethu's business a competitive edge in the market.

State THREE ways in which Lelethu could advertise her business in the community.

State TWO ways in which Lelethu managed her time effectively.

Comment on the impact of the quality and the availability of the fabric for Lelethu's business.

Calculate the total cost of ONE dress with a mark-up of 30%. SHOW ALL calculations.

Total Cost Calculation

Mark-up Calculation

Final Cost

Analyze why Lelethu's business is likely to show sustainable profitability.

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