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6.1 Name TWO examples of electronic media that can be used to advertise a product or a service - NSC Consumer Studies - Question 6 - 2020 - Paper 1
Question 6
6.1 Name TWO examples of electronic media that can be used to advertise a product or a service. 6.2 Define the following terms: 6.2.1 Quality control 6.2.2 Worst-s... show full transcript
Worked Solution & Example Answer:6.1 Name TWO examples of electronic media that can be used to advertise a product or a service - NSC Consumer Studies - Question 6 - 2020 - Paper 1
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6.3.1 Give THREE requirements that they had to consider when choosing suitable packaging for the homemade ginger beer.
Answer
- The packaging must be suitable for the type of product, ensuring that the ginger beer is stored safely.
- The packaging should be durable enough to withstand transport and handling.
- The packaging must be environmentally friendly to align with the business’s goal of being green.
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6.3.2 Explain how FOUR of the 5 P's of the marketing mix were achieved by this small-scale business.
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- Promotion: They promoted their ginger beer using social media channels like WhatsApp.
- Place: The product was produced in a local backyard, making it accessible to the community.
- Product: They ensured the product was made from locally available ingredients, enhancing its appeal.
- Price: They set a competitive price by considering production costs and target market affordability.
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6.3.3 Quote, from the scenario above, the statement that indicates that market research (feasibility study) has been conducted.
Answer
‘...they visited their neighbours, friends and local municipal officials, enquiring if they were interested in buying the homemade ginger beer they would be selling.’
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6.3.4 Discuss TWO factors that Buhle and his friends had to consider before choosing the product for their small-scale business.
Answer
- Product appeal: It was essential to ensure the ginger beer appealed to their target customers.
- Availability of raw materials: They needed to ensure that the ingredients for the ginger beer were readily available in their locality.
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6.3.5 Discuss factors that could contribute to the sustainable profitability of the homemade ginger beer small-scale business.
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- Consistent demand for the product: If the product has a stable customer base, profitability will increase.
- Efficient production methods using local ingredients, which reduces costs and increases profit margins.
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6.3.6 (b) Calculate the profit of 60 litres of homemade ginger beer if the mark-up is 30%. Show ALL calculations.
Answer
Production cost for 60 litres = R120 x 2 = R240 Mark-up = 30% of R240 = 0.30 x R240 = R72 Selling price = R240 + R72 = R312 Profit = Selling price - Production cost = R312 - R240 = R72.
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6.3.7 Evaluate the validity of this statement.
Answer
Using recycled plastic bottles as packaging has significant environmental benefits. It reduces waste going to landfills and promotes recycling. Additionally, it conserves natural resources as less new plastic is produced. However, it is important to consider whether the bottles are adequately cleaned and safe for reuse. Overall, the positive impacts tend to outweigh the negatives, making it a beneficial practice.