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What is the message being conveyed by the poster in FIGURE A? Explain how the designer has made use of symbolism, imagery, layout and text to effectively convey the message of the poster in FIGURE A above - NSC Design - Question 2 - 2017 - Paper 1

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What is the message being conveyed by the poster in FIGURE A? Explain how the designer has made use of symbolism, imagery, layout and text to effectively convey the... show full transcript

Worked Solution & Example Answer:What is the message being conveyed by the poster in FIGURE A? Explain how the designer has made use of symbolism, imagery, layout and text to effectively convey the message of the poster in FIGURE A above - NSC Design - Question 2 - 2017 - Paper 1

Step 1

What is the message being conveyed by the poster in FIGURE A?

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Answer

The message conveyed by the poster is centered around the social issue of cyber bullying, emphasizing its dangers and the potential impact it has on victims. Through its design, the poster offers both a warning and guidance, encouraging individuals to connect with support from trained online counselors.

Step 2

Explain how the designer has made use of symbolism, imagery, layout and text to effectively convey the message of the poster in FIGURE A above.

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Answer

The designer employs several techniques:

  1. Symbolism: The open hand silhouette represents vulnerability, suggesting that the victim is being exposed to emotional pain.

  2. Imagery: The stark contrast of the white hand against the black background signifies isolation and danger, enhancing the emotional impact.

  3. Layout: The arrangement of text diminishes in size away from the hand, visually representing the way cruel comments can fade away from a victim's life, symbolizing the emotional burden they carry.

  4. Text: The bold, impactful words like "fat,' 'loser,' and 'pizza face' are placed visibly to depict the harshness of cyber bullying. The slogan, "Sticks and stones may break my bones, but words can kill," underscores the lethal nature of verbal attacks.

Step 3

Identify and explain the Gestalt Principle that is evident in the above poster design.

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Answer

The Gestalt Principle of figure-ground is prominent in this design. The central hand silhouette acts as the figure, drawing attention immediately, while the surrounding words create a contrasting ground. This separation leads the viewer to recognize the hand as the focus while simultaneously feeling the pressure of the surrounding negative words, which enhances the message about the isolation felt by victims.

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