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Create a design that is inspired by an iconic South African brand - NSC Design - Question 1 - 2017 - Paper 2
Question 1
Create a design that is inspired by an iconic South African brand. Your final product must reflect the brand’s physical characteristics and elements (colours, shapes... show full transcript
Worked Solution & Example Answer:Create a design that is inspired by an iconic South African brand - NSC Design - Question 1 - 2017 - Paper 2
Step 1
Expression of intention and rationale: Concepts/Creativity
Answer
To begin the design process, select a South African brand that resonates with the intended theme. Reflect on the brand’s identity, mission, and values to ensure the design will communicate these effectively. Consider how the brand's physical characteristics—such as colors, shapes, and textures—can be integrated into the final product. Document your thoughts, highlighting the creative concepts that arise during this brainstorming phase.
Step 2
Evidence of research: Experimentation and exploration of source/inspirational material
Answer
Conduct thorough research on the chosen brand by exploring its history, logo, and product designs. Gather images, packaging, and advertisements that encapsulate the brand's essence. Analyze how these elements convey the brand's message and identity. Utilize this research to influence your design choices, ensuring that they stay true to the brand's aesthetic and purpose.
Step 3
Technical ability: Skills, execution, experimentation and exploration of media
Answer
Experiment with various design media (digital, drawing, collage, etc.) to determine which best suits your vision. Develop initial sketches and digital mock-ups, trying different color palettes and textures that embody the essence of the brand. Take note of which techniques yield the most authentic representation of the brand's characteristics for your final design.
Step 4
Evidence of detailed planning and presentation: Showing all the steps and planning towards a final design
Answer
Create a detailed plan that outlines each step of your design process, from initial research to the completed final mock-up. Include timelines for each phase, materials needed, and any problems encountered with proposed solutions. Prepare a presentation board or digital portfolio that showcases your research, initial sketches, and development stages leading to the final product. This will evidence your thought process and strategic planning throughout the project.