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Briefly discuss the message conveyed by the poster in FIGURE C above - NSC Design - Question 2 - 2017 - Paper 1

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Briefly discuss the message conveyed by the poster in FIGURE C above. Refer to the following in your discussion: - Use of colour - The use of imagery in the poster... show full transcript

Worked Solution & Example Answer:Briefly discuss the message conveyed by the poster in FIGURE C above - NSC Design - Question 2 - 2017 - Paper 1

Step 1

Use of colour

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Answer

The use of colour in the poster effectively sets a distinct African context, represented by a brown, arid background with minimal greenery. This choice brings forth themes of poverty and hardship. The black colour symbolizes the despair and emptiness often associated with a lack of education. In contrast, the brighter colour of the girl on the right symbolizes hope and opportunity, indicating the potential outcome of education versus the bleak future depicted by the girl on the left.

Step 2

The use of imagery in the poster

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Answer

Imagery in the poster emphasizes the critical role of educating both boys and girls. The figures illustrate the contrast between the educated girl, portrayed prominently, and the boy in the background. This imagery serves as a reminder that education should not be exclusive to one gender. The visual elements enhance the narrative by showing a future where both genders are educated, thus reinforcing the idea of shared responsibility.

Step 3

The font in the slogan of the campaign (Because I am a girl)

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Answer

The font used in the slogan, 'Because I am a girl,' is intentionally designed to draw attention to the campaign's message. The boldness of the font signifies strength, while the pink hue is relatable and appeals to the target audience. This choice in typography not only conveys the importance of empowering girls but also challenges traditional stereotypes associated with femininity. The highlight on 'I am' reinforces personal identity and agency among young girls.

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