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Discuss the message communicated by the poster in FIGURE K and explain how the designer has used imagery and layout to achieve this - NSC Design - Question 5 - 2021 - Paper 1
Question 5
Discuss the message communicated by the poster in FIGURE K and explain how the designer has used imagery and layout to achieve this. Write TWO separate essays (at l... show full transcript
Worked Solution & Example Answer:Discuss the message communicated by the poster in FIGURE K and explain how the designer has used imagery and layout to achieve this - NSC Design - Question 5 - 2021 - Paper 1
Step 1
Discuss the message communicated by the poster in FIGURE K and explain how the designer has used imagery and layout to achieve this.
Answer
The poster in FIGURE K communicates a critical message about social media addiction. The use of imagery shows a figure submerged in water, symbolizing the drowning effect of excessive social media usage. The color scheme, predominantly featuring blues and blacks, evokes feelings of despair and isolation, further reinforcing the message of being overwhelmed.
The layout of the poster is striking; the figure's posture suggests a lack of control, as if they are struggling against the weight of social media icons. Using social media logos prominently draws the viewer's attention, effectively conveying the ubiquitous nature of these platforms. The contrast between the dark background and the vibrant colors of the icons emphasizes their allure while simultaneously suggesting danger.
Overall, through powerful imagery and a thoughtful layout, the designer effectively communicates the detrimental impact of social media addiction.
Step 2
Write TWO separate essays (at least ONE page each) in which you discuss the work of ONE South African contemporary designer/design group AND ONE international contemporary designer/design group who address sociocultural concerns in their work.
Answer
South African Designer: Porky Hefer
Porky Hefer is renowned for his work that merges traditional craftsmanship with contemporary design. His pieces often address issues surrounding identity and culture. One of his notable designs is the "Fallen Nest," which reflects a deep connection to African heritage and environmental awareness. The aim of this design is to revive the concept of communal living spaces and the importance of nature in everyday life.
In constructing the "Fallen Nest," Hefer uses locally sourced materials like woven cane and natural fibers, highlighting sustainable practices while supporting local craftsmanship. The design's organic shapes and textures evoke a sense of comfort and belonging, engaging users on both aesthetic and emotional levels. Hefer’s work embodies a profound understanding of sociocultural dynamics, addressing the need to reconnect with nature and community.
International Designer: Patricia Urquiola
Patricia Urquiola is an internationally acclaimed designer known for her innovative approach that often tackles social issues. Her furniture designs, such as the "Llot Llop" armchair, blend functionality with artistry, making statements about community and interaction.
Urquiola's aim with the "Llot Llop" chair is to create a space for connection, featuring inviting forms that encourage communal use. She utilizes a combination of modern materials and traditional craftsmanship, considering both aesthetic appeal and cultural narratives. The sociocultural concern here is her focus on creating inclusive environments where people can gather, thereby fostering social interactions.
Through her thoughtful exploration of materials and techniques, Urquiola’s designs address contemporary social issues while celebrating the heritage of craftsmanship.