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5.1.1 Identify the message of the advertising campaign and discuss how this message is conveyed in FIGURE J above - NSC Design - Question 5 - 2022 - Paper 1
Question 5
5.1.1 Identify the message of the advertising campaign and discuss how this message is conveyed in FIGURE J above. The advertising campaign deals with gender/non-bi... show full transcript
Worked Solution & Example Answer:5.1.1 Identify the message of the advertising campaign and discuss how this message is conveyed in FIGURE J above - NSC Design - Question 5 - 2022 - Paper 1
Step 1
Identify the message of the advertising campaign and discuss how this message is conveyed in FIGURE J above.
Answer
The advertising campaign aims to address issues of gender identity, particularly focusing on non-binary and transgender representations. This message is conveyed through the visual elements of the campaign: the blocks depict gender binaries (male and female) while the additional block introduces the concept of non-binary identities. The thoughtful placement of these elements draws attention to inclusivity and exclusivity, encouraging viewers to reconsider their understanding of gender classifications.
Step 2
Discuss TWO visual clues that highlight the message of the poster in FIGURE K above.
Answer
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Image Contrast: The contrasting expressions of the individuals in the car highlight their distraction and disregard for their surroundings, symbolizing societal neglect of non-binary identities.
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Symbolism of the Car Interior: The depiction of the baby in distress outside enhances the sense of urgency and societal pressure on different identities, urging viewers to rethink their perceptions of gender roles.
Step 3
Write TWO separate essays (at least ONE page each) in which you discuss the work of ONE contemporary South African designer/design group AND ONE contemporary international designer/design group who address sociocultural issues in their work.
Answer
South African Designer: Kat van Duinen
Kat van Duinen's designs emphasize the importance of self-expression through fashion. Her collections often incorporate themes that reflect the socio-economic realities of South Africa. For example, her masks, which were created in response to the COVID-19 pandemic, serve as both fashion statements and psychological stress relief tools, promoting awareness and problem-solving in challenging times.
International Designer: Thomas Heatherwick
Thomas Heatherwick's projects showcase innovative designs that tackle social issues. His installations, like the 'Lego Rebuild the World' campaign, enhance community engagement by encouraging collective play and rebuilding efforts. This design not only addresses community development but also fosters a sense of camaraderie and cooperation among diverse backgrounds.