NSC Design Design in a Socio-Cultural/Environmental Context: 1.1 (Allocate 6 marks)
The poste

Question

1.1 (Allocate 6 marks)
The posters make use of a close-up, cropped view of the dolls’ faces as the layout. This cropping ensures that the eyes become the focal point. If these large, vulnerable and pleading eyes seem to be directly aimed at the viewer, they engage with the viewer’s gaze and this drives the eye contact forms an emotional link between the viewer and the poster. The black outline gives the appearance that it is a photographic.

The poster uses dolls to suggest young children are more likely to ‘speak out’ about abuse. The dolls are maternal and lifelike but have a slightly unsettling effect which makes the dolls look ‘like’ children. This effect ignites emotions in viewers, prompting them to feel a sense of caring or sympathy. The phrase “SPEAK OUT” is in bold, black, sans serif text which totally captures the viewers’ attention and signifies the importance of the message. This prompts the audience to consider how important it is for children to speak out about experiences of abuse. It presents a strong visual statement about taking action against child abuse and emphasizes the detrimental effects this has on children.

5.1.1

5.2 (Allocate 14 marks in total, 7 marks per case study)

ONE CONTEMPORARY SOUTH AFRICAN DESIGNER/DESIGN GROUP
Name of a designer/design group/design company and one design product
Victoria Yards by the developer Brian Green from Group 4A.

A brief discussion of the general characteristics of the design
The previously deserted cluster of industrial buildings in Johannesburg, CBD, has been reinvented into an urban oasis and named Victoria Yards by Group 4A's Brian Green.

Built as a laundry in the early 1900s, the property serviced the mining and cattle industry businesses. After the culture-propelling design revival, today the space incorporates local artists and their work, consequently turning Victoria Yards into a thriving cultural hub. Various studios and galleries exist that cover about 30,000m2 and includes Just|Kraft.

Every month the studios and workshops open their doors, performers offer art, promotions, and a variety of food is offered by street food vendors. On these days, Victoria Yards become a larger market for local artisans and producers, including bread, juices, herbs and fresh vegetables from the property and surrounding producers.

Explain how the designer's work reflects social consciousness.
In this project, the development is socially responsible in various ways. The heritage buildings are beautifully retained and their aesthetic is honored while planning to describe previously developed land that is not currently in use. The social upliftment of the area through urban regeneration that supports sustainability and regeneration is addressed as a social concern.

5.2.1

ONE INTERNATIONAL DESIGNER/DESIGN GROUP
Name of a designer/design group/design company and one design product
Babouches, designed by Kerri Nevus.

A brief discussion of the general characteristics of the design
This design solution allows for your baby to be strapped on the Babouche immediately after they are born rather than lying supine; this cushion allows them to relax and stay open as opposed to sitting slumped over in a bouncer, rocker or car seat. The incline of the Babouche is adjustable, ensuring your baby is in the correct position to prevent and facilitate The Babouche gently varies and sways from side to side encouraging the baby to relax.

Explain how the designer's work reflects social consciousness.
Limi has made a conscious effort for ethically made products with an emphasis on sustainability. Every material used has been sourced consciously and has been proven to be of high quality, without compromise; thus ensuring that the Babouche is designed for safety and comfort while creating a sense of aesthetic pleasure for use in contemporary living spaces.

1.1 (Allocate 6 marks) The posters make use of a close-up, cropped view of the dolls’ faces as the layout - NSC Design - Question 5 - 2019 - Paper 1

Worked Solution & Example Answer:1.1 (Allocate 6 marks) The posters make use of a close-up, cropped view of the dolls’ faces as the layout - NSC Design - Question 5 - 2019 - Paper 1

1.1 (Allocate 6 marks)

5.2 (Allocate 14 marks in total, 7 marks per case study)

ONE CONTEMPORARY SOUTH AFRICAN DESIGNER/DESIGN GROUP

A brief discussion of the general characteristics of the design

Explain how the designer's work reflects social consciousness.

ONE INTERNATIONAL DESIGNER/DESIGN GROUP

A brief discussion of the general characteristics of the design

Explain how the designer's work reflects social consciousness.

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