Photo AI
5.1.1 Explain how the social message in the posters in FIGURE J is communicated - NSC Design - Question 5 - 2018 - Paper 1
Question 5
5.1.1 Explain how the social message in the posters in FIGURE J is communicated. Refer to the following: • Use of imagery • Colour • Use of juxtaposition 5.1.2 W... show full transcript
Worked Solution & Example Answer:5.1.1 Explain how the social message in the posters in FIGURE J is communicated - NSC Design - Question 5 - 2018 - Paper 1
Step 1
Use of imagery
Answer
The imagery in the posters effectively communicates the social message by portraying stark contrasts between wealth and poverty. The representation of models in luxurious settings juxtaposed with the marginalized individuals emphasizes the disparities in access to basic necessities. This use of visual storytelling allows for an immediate emotional response from the viewer and reinforces the awareness of social issues.
Step 2
Colour
Answer
The colour palette used in the posters is significant. Darker tones in the background symbolize despair and highlight the severity of the situation. In contrast, brighter colors on luxury items create a sense of allure and desire, suggesting a stark divide between the privileged and underprivileged.
Step 3
Use of juxtaposition
Answer
Juxtaposition plays a critical role in conveying the message. By displaying images of expensive products alongside impoverished individuals, the posters force the viewer to confront the contrasting realities. This stark contrast not only raises awareness but also challenges the audience to reevaluate their perceptions of wealth and responsibility.
Step 4
Write an essay (at least TWO pages) in which you discuss the work of ONE South African contemporary designer/design group AND ONE international contemporary designer/design group who address sociocultural issues in their work.
Answer
In this essay, I will explore the work of the South African designer, Lumkani Fire, which aims to address safety issues in fire-prone communities. Their innovative fire alarm system is designed to alert households of fires, significantly improving safety and response times. Similarly, the international designer, LifeStraw, develops portable water purifiers that provide access to safe drinking water, especially in underserved areas. Both designers reflect a commitment to sociocultural design, enhancing quality of life through thoughtful and socially responsible design solutions.