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Briefly discuss how the billboard in FIGURE C above conveys its message by referring to the use of symbolism and scale. - NSC Design - Question 2 - 2021 - Paper 1
Question 2
Briefly discuss how the billboard in FIGURE C above conveys its message by referring to the use of symbolism and scale.
Worked Solution & Example Answer:Briefly discuss how the billboard in FIGURE C above conveys its message by referring to the use of symbolism and scale. - NSC Design - Question 2 - 2021 - Paper 1
Step 1
Use of Symbolism
Answer
The billboard employs powerful symbolism to convey its message about air pollution. The presence of a revolver alongside the statement about air pollution acts as a striking metaphor. The gun symbolizes violence, suggesting that air pollution is a killer, much like a gunman. This comparison emphasizes the severe threat that air pollution poses to human life, thereby making the audience reflect on the dire consequences of their environmental actions.
Step 2
Use of Scale
Answer
The scale of the billboard is significant, as it is positioned in a way that looms over the viewer. This placement evokes a sense of intimidation and urgency, compelling passersby to acknowledge the importance of the message. By juxtaposing the gun against a backdrop of industrial activity, the billboard highlights how air pollution, represented by the smoke from the chimney, is a pervasive and omnipresent danger. The combination of these two elements drives home the message that pollution is a serious issue that can lead to fatal outcomes.