5.1.1 Discuss the message communicated by the poster in FIGURE K and explain how the designer has used imagery and layout to achieve this. 5.1.2 Write TWO separate essays (at least ONE page each) in which you discuss the work of ONE South African contemporary designer/design group AND ONE international contemporary designer/design group who addresses sociocultural concerns in their work. Refer to the following in your discussion: - The name of the designer or design group and ONE design - Aims, materials and techniques used in the design - A discussion of how the designer addresses sociocultural concerns You may NOT refer to any designer(s)/design group(s) that you have discussed previously or design examples used in this question paper.

NSC Design Influencing Factors: 5.1.1 Discuss the message commun

5.1.1 Discuss the message communicated by the poster in FIGURE K and explain how the designer has used imagery and layout to achieve this - NSC Design - Question 5 - 2021 - Paper 1

Question 5

5.1.1-Discuss-the-message-communicated-by-the-poster-in-FIGURE-K-and-explain-how-the-designer-has-used-imagery-and-layout-to-achieve-this-NSC Design-Question 5-2021-Paper 1.png

5.1.1 Discuss the message communicated by the poster in FIGURE K and explain how the designer has used imagery and layout to achieve this. 5.1.2 Write TWO separate ... show full transcript

Worked Solution & Example Answer:5.1.1 Discuss the message communicated by the poster in FIGURE K and explain how the designer has used imagery and layout to achieve this - NSC Design - Question 5 - 2021 - Paper 1

Step 1

Discuss the message communicated by the poster in FIGURE K

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Answer

The poster in FIGURE K communicates a stark warning about the dangers of excessive social media use. It visually represents the overwhelming nature of social media, as depicted by imagery associated with drowning, symbolizing how individuals can feel suffocated by online interactions. The layout employs a dark color palette contrasted with bright social media icons, drawing attention to the pervasive influence of these platforms. The designer effectively conveys a sense of urgency and caution, urging viewers to reconsider their engagement with social media.

Imagery, such as the figure submerged underwater, works as a metaphor to connect the viewer emotionally, applying layout techniques like focal points and gradients to direct attention to crucial messages about moderation and self-awareness.

Step 2

Write TWO separate essays (at least ONE page each) in which you discuss the work of ONE South African contemporary designer/design group AND ONE international contemporary designer/design group who addresses sociocultural concerns in their work.

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South African Designer: Porky Hefer

Porky Hefer is a renowned South African designer known for his unique furniture pieces that address sociocultural concerns related to indigenous traditions and sustainable design. His work often draws inspiration from local craftsmanship and natural materials, reflecting a deep respect for South African culture. One notable piece is the 'Fallen Nest' chair, which embodies a blend of functionality and artistry.

Hefer uses natural fibers and sustainable practices in the creation of his designs, emphasizing ecological responsibility. His approach not only supports local artisans but also aims to revive traditional techniques that are at risk of fading away. In his work, Hefer challenges modern design conventions by infusing cultural narratives and environmental consciousness, thus fostering a sense of identity and belonging within the community.

International Designer: Michel Charlot

Michel Charlot, an international contemporary designer, focuses on addressing global sociocultural issues through his innovative projects. His work often highlights themes of urbanization and accessibility, particularly in marginalized communities. One exemplary project is 'The Urban Interface', which aims to create interactive public spaces that encourage social engagement.

Charlot employs a range of materials, including recycled elements, to create playful yet functional installations. His designs reflect a belief in the power of community-driven architecture to transform urban landscapes and improve quality of life. Through his projects, Charlot advocates for inclusivity and social equity, encouraging public dialogue about the role of design in society.