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Identify the message of the advertising campaign and discuss how this message is conveyed in FIGURE J above - NSC Design - Question 5 - 2022 - Paper 1
Question 5
Identify the message of the advertising campaign and discuss how this message is conveyed in FIGURE J above. The advertising campaign deals with gender/non-binary i... show full transcript
Worked Solution & Example Answer:Identify the message of the advertising campaign and discuss how this message is conveyed in FIGURE J above - NSC Design - Question 5 - 2022 - Paper 1
Step 1
Identify the message of the advertising campaign and discuss how this message is conveyed in FIGURE J above.
Answer
The message of the advertising campaign is centered around gender inclusivity and non-binary identification. This is effectively communicated through the visual arrangement of the blocks in FIGURE J. The presence of male and female figures visually affirms traditional gender identities, while the third block, held between two fingers, represents the inclusion of transgender identities, thereby emphasizing the campaign's message of embracing all gender identities under the LGBTQ+ spectrum.
Step 2
Discuss TWO visual clues that highlight the message of the poster in FIGURE K above.
Answer
One visual clue could be the color scheme used in the poster, which may symbolize diversity and inclusion. Another clue might be the imagery of various figures that represent different gender identities, visually reinforcing the campaign's aim to promote acceptance and recognition of non-binary individuals.
Step 3
Discuss TWO separate essays (at least ONE page each) in which you discuss the work of ONE contemporary South African designer/design group AND ONE contemporary international designer/design group who address sociocultural issues in their work.
Answer
The first essay could focus on the work of South African designer Kat van Duinen, who creates fashion masks that serve as a form of psychological relief during the COVID-19 pandemic. These masks integrate traditional crafting techniques, thus addressing both societal needs and cultural heritage.
The second essay could examine the work of British designer Yinka Ilori, who utilizes vibrant colors and patterns to transform mundane community spaces. His designs foster social interaction and community rebuilding, which aim to address socio-cultural issues within contemporary urban environments.