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5.1.1 Identify the message of the advertising campaign and discuss how this message is conveyed in FIGURE J above - NSC Design - Question 5 - 2022 - Paper 1
Question 5
5.1.1 Identify the message of the advertising campaign and discuss how this message is conveyed in FIGURE J above. The advertising campaign deals with gender/non-bi... show full transcript
Worked Solution & Example Answer:5.1.1 Identify the message of the advertising campaign and discuss how this message is conveyed in FIGURE J above - NSC Design - Question 5 - 2022 - Paper 1
Step 1
Identify the message of the advertising campaign and discuss how this message is conveyed in FIGURE J above.
Answer
The advertising campaign communicates the significance of recognizing and validating non-binary identities. This is illustrated visually through the use of two blocks representing male and female which acknowledges traditional gender identities. The third block, represented by fingers holding it, suggests the inclusion of transgender identities, highlighting the campaign's aim for inclusivity while also confronting exclusivity in gender classification.
Step 2
Discuss TWO visual clues that highlight the message of the poster in FIGURE K above.
Answer
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Distraction of the Driver: The image shows the male driver focusing on his phone, which emphasizes the theme of distraction in driving. This visual clue highlights the potential dangers of being inattentive behind the wheel.
- Rearview Mirror Perspective: The rearview mirror shows a pedestrian in a hazardous situation, apparently about to be hit by the car. This stark visual element serves to convey an urgent message about road safety and the consequences of distracted driving, prompting viewers to reflect on their responsibilities toward others on the road.