NSC English FAL Comprehension: 1. Mention Coca-Cola, BMW, Stand

Question

1. Mention Coca-Cola, BMW, Standard Bank, DRUM Magazine, Koo or Nando's and everyone knows what you are talking about. This is because they are big brands that have set themselves apart from the ordinary. Then again, you have probably also heard celebrities referring to themselves as brands and thought to yourself, 'Well, I could never be a brand because I am not a celebrity and I am not a big product like iPhone.' Right? Wrong! You are a brand, a personal brand, whether you own it or not.

2. A personal brand is an identity you give yourself. It is what you communicate about who you are, and it is about what sets you apart from other people. The way you present yourself in the community or workplace has an impact on how people perceive you and how they interact with you. This is what ultimately determines your success in life. You do not have to be a celebrity – you can be an entrepreneur, a salesman or even a community worker to create your personal brand. Your values, the pride and passion you put into your work and image are some of the things that build the brand that is you. This is your identity.

3. Timothy Maurice Webster, a Johannesburg-based author, speaker and consultant explains that you have to prove yourself to the world, you first have to know who you are and what makes you unique. Nike is an example that shows this concept in action – you can be inspired by this brand to be a winner and thus build a successful personal brand.

4. According to Pula Matsaung, a life coach based in Alberton, personal branding is a matter of understanding your 'rule book' – things you value – because you will make decisions based on them. For example, 'If you do not value respect, then you will not be respectable in the way you treat others.' Pula further states, 'You have to ask yourself why you do what you do and what purpose it serves in helping you achieve your goals in life.'

5. Role models can be both beneficial and detrimental to the formation of one's personal brand. While it is important to have role models, you cannot start your career and three years down the line decide that this is not the way you want people to view you.

6. Choose the correct answer to complete the following sentence:
The word 'choreographer' (line 25) means a person who trains ...
A. actors.
B. dancers.
C. singers.
D. comedians.

7. Why, according to Khabonina Qubeka, is it not always good to have role models?

8. What is your view on Pula Matsaung's advice on building a personal brand?

9. Pick out a single word from the passage that means the same as 'posture, style and dress sense' (paragraph 7).

10. Explain what is meant by 'like-minded people' (paragraph 9).

11. Why has the writer decided to use the advice of Timothy Maurice Webster, Khabonina Qubeka and Pula Matsaung in this article?

12. The writer uses a conversational style of writing in this article. Explain how he does this AND discuss why it is effective.

1. Mention Coca-Cola, BMW, Standard Bank, DRUM Magazine, Koo or Nando's and everyone knows what you are talking about - NSC English FAL - Question 1 - 2017 - Paper 1

Worked Solution & Example Answer:1. Mention Coca-Cola, BMW, Standard Bank, DRUM Magazine, Koo or Nando's and everyone knows what you are talking about - NSC English FAL - Question 1 - 2017 - Paper 1

1.1 Name ONE beverage and ONE media brand mentioned in the passage.

1.2 Why has the writer referred to big brands in line 1?

1.3 The writer has used the words 'Right? Wrong!' next to each other in line 6. Why has he done this?

1.4 What aspects of your personal brand will influence people's opinion of you? STATE TWO points.

1.5.1 How, according to Webster, do values contribute to personal branding?

1.5.2 Discuss why Nike is such a successful brand.

1.6 Choose the correct answer to complete the following sentence: The word 'choreographer' (line 25) means a person who trains ...

1.7 Why, according to Khabonina Qubeka, is it not always good to have role models?

1.8 What is your view on Pula Matsaung's advice on building a personal brand?

1.9 Pick out a single word from the passage that means the same as 'posture, style and dress sense' (paragraph 7).

1.10 Explain what is meant by 'like-minded people' (paragraph 9).

1.11 Why has the writer decided to use the advice of Timothy Maurice Webster, Khabonina Qubeka and Pula Matsaung in this article?

1.12 The writer uses a conversational style of writing in this article. Explain how he does this AND discuss why it is effective.

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