What product is being advertised?
It’s almost as if Mother Nature planned it this way - NSC English FAL - Question 3 - 2018 - Paper 1
Question 3
What product is being advertised?
It’s almost as if Mother Nature planned it this way.
At Rhodes, we believe that perfection takes time, and superior taste only co... show full transcript
Worked Solution & Example Answer:What product is being advertised?
It’s almost as if Mother Nature planned it this way - NSC English FAL - Question 3 - 2018 - Paper 1
Step 1
What product is being advertised?
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Answer
The product being advertised is Rhodes whole kernel corn or canned corn.
Step 2
To whom would this advertisement appeal?
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Answer
This advertisement would appeal to mothers, fathers, chefs, or anyone who prepares meals.
Step 3
Identify the slogan used in the advertisement.
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Answer
The slogan used in the advertisement is 'from Nature to you'.
Step 4
What technique does the advertiser use to draw the reader's attention to the headline?
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Answer
The technique used is that the words 'Mother Nature' are written in a much larger and bold font.
Step 5
Refer to the following words: 'First, we hand-pick the finest local farms...'
What do these words suggest about the Rhodes brand?
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Answer
These words suggest that the Rhodes brand is manufactured locally from crops grown on the best farms that have been carefully selected.
Step 6
What punctuation mark is used in hand-pick in this advertisement?
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Answer
The punctuation mark used in 'hand-pick' is a hyphen.
Step 7
How does the advertiser inform the reader that this product is a well-established brand?
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Answer
The advertiser states that this product has been on the market for over a hundred years.
Step 8
Discuss whether the advertiser succeeds in conveying the message of the advertisement through this visual.
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Answer
The advertiser succeeds because the image of the advertisement shows a can of whole kernel corn with the leaves/husk of a fresh corn. This conveys the message that the content of the can is as natural as the fresh cob. Alternatively, the advertiser could fail if the contents of the can may contain preservatives that are artificial/natural, implying that canned products are processed and can never be as natural as a fresh cob.
