Whose attention does the advertiser hope to attract in this advertisement? Refer only to the visual aspects of TEXT D - NSC English FAL - Question 3 - 2016 - Paper 1

The advertisement visually illustrates the concept of dumping oil by depicting oil being poured from a gallon into a pipeline that ends up in a glass of drinking water. The use of dark tones in the beginning and lighter tones towards the end emphasizes this transformation, thereby reinforcing the potential consequences of irresponsible oil disposal.

One effective advertising technique used is visual contrast. The font style transitions from dark to light, mimicking the change from harmful waste to a clean drinking water representation. This stark contrast captures the reader’s attention and serves as a powerful visual metaphor to highlight the consequences of oil dumping.

The term 'hazardous' is particularly effective as it conveys the serious nature of disposing of oil improperly. It acts as a warning, making the reader more aware of the potential dangers associated with careless disposal of used oil. If the audience understands this term, it enhances the urgency of the message. However, if not understood, it may lead to a loss of the advertisement's impact.

B. acronym.

The first clue is the South African dialing code of /021. The second clue is the mention of the South African country code 'za' at the end of the website address.

The correct version should be 'Don't', including an apostrophe to indicate the omitted letter.

Company