SECTION C: LANGUAGE IN CONTEXT QUESTION 3: ANALYSING ADVERTISING Study the advertisement (TEXT D) below and answer the set questions - NSC English HL - Question 3 - 2021 - Paper 1

The victim of the bullying is depicted as a puppet and the bully as a puppeteer. By severing the strings, the victim is taking a stand and attempting to break the cycle of bullying. The power of the bully, suggested by the larger-than-life arm, suggests dominance, while the silhouette of the victim appeals to the audience—highlighting their anonymity and the importance of their role in stopping the cycle.

Different fonts are used to differentiate segments of information, with varying sizes and bold text designed to capture the reader's attention. The use of pronouns such as 'you' and 'your' addresses the reader directly, enhancing engagement. The layout presents a logical sequence, leading the reader from identifying the problem to solutions.

The reverse-print (white print on black background) draws attention to key points, while alliteration in the phrase 'Spot it and Stop it!' serves as a memorable call to action. Additionally, the use of the phrase 'Speak' reinforces empowerment against bullying, and repetition with the exclamation mark enhances urgency in the call to action.