Study the advertisement (TEXT D) below and answer the set questions - NSC English HL - Question 3 - 2024 - Paper 1
Question 3
Study the advertisement (TEXT D) below and answer the set questions.
TEXT D
There are some things you just can't afford to gamble with.
When you get a cavity, t... show full transcript
Worked Solution & Example Answer:Study the advertisement (TEXT D) below and answer the set questions - NSC English HL - Question 3 - 2024 - Paper 1
Step 1
3.1 The teeth are represented as dice, tying in with the word 'gamble' used in the heading.
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Answer
The advertisement visually represents teeth as dice, incorporating the concept of gambling. This suggests that dental health is a gamble and emphasizes the risks involved in neglecting it.
Step 2
3.2 The advertiser appeals to the reader directly.
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Answer
The advertisement challenges the reader by stating that there is no second chance when faced with a cavity, making the message personal and urgent.
Step 3
3.3 The phrases convey that Crest is recommended by most dentists which implies that it is a superior brand.
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The text mentions that dentists recommend Crest, suggesting that it is a trusted brand in preventing cavities and reinforcing the notion that Crest is superior.
Step 4
3.4 Emotive diction: The advertiser's choice of emotive diction ('fighting/dramatically/battle') is persuasive in that it creates fear and panic to act with urgency and use Crest to prevent cavities.
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Answer
The use of emotive language effectively generates a sense of urgency, prompting the reader to act quickly in their dental health choices.
Step 5
3.4 Endorsement by experts: The use of 'dentists' choice' highlights the claim that expert opinion favours the use of Crest toothpaste.
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Citing dentists enhances credibility, making the product more appealing to potential customers who trust professional advice.
Step 6
3.4 Statistics: The use of statistics ('523 million cavities since its introduction in 1955') validates the claim that Crest is a superior product and it prevents the formation of cavities.
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Answer
By providing tangible data, the advertisement strengthens its argument, as readers may be more likely to trust products that can prove their effectiveness through statistics.
Step 7
3.4 Litotes: The advertiser wants to promote the authenticity of the information in the advertisement and the effectiveness of the product ('there's no second chance/no sure things').
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Answer
This phrasing underlines the seriousness of the message, reinforcing the necessity of using Crest.
Step 8
3.4 Personification: The advertiser uses expressions, 'Crest for fighting cavities' and 'Crest helps put the odds in your favour' to highlight the effectiveness of the product.
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Answer
By personifying Crest, the advertisement emphasizes its role as a proactive guardian of dental health, making the product feel essential.
Step 9
3.4 Personal pronouns: By using the pronouns, 'you' and 'your', the advertiser engages the readers in order to convince them of the benefits of the product.
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The use of personal pronouns creates a connection between the advertisement and the consumer, making the message more relatable.
Step 10
3.5 'There are some things with which you just can't afford to gamble with.'
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'You just can't afford to gamble with some things.' implies that neglecting dental care leads to serious consequences.
Step 11
3.6 The apostrophe denotes possession.
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In the phrase 'The dentist's choice', the apostrophe indicates that the choice belongs to the dentist, thereby adding authority to the recommendation.
