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ANALYSING ADVERTISING Study the advertisement (TEXT D) below and answer the set questions - NSC English HL - Question 3 - 2019 - Paper 1
Question 3
ANALYSING ADVERTISING Study the advertisement (TEXT D) below and answer the set questions. TEXT D 'AT FIRST I WAS EMBARRASSED. ME, A CAT, LIVING WITH a SINGLE GUY... show full transcript
Worked Solution & Example Answer:ANALYSING ADVERTISING Study the advertisement (TEXT D) below and answer the set questions - NSC English HL - Question 3 - 2019 - Paper 1
Step 1
3.1 Account for the cat's signing off in this advertisement.
Answer
The cat is personified to evoke the reader's sympathy. By signing off as 'Maru,' the advertisement gives the cat a personal touch, allowing potential adopters to relate to Maru's feelings and experiences. This connection fosters empathy and prompts viewers to consider adopting a pet.
Step 2
3.2 Refer to the cat's words: 'AT FIRST I ... BUT LOVE HIM.' In your view, does the image of the cat reinforce its words? Motivate your response.
Answer
Yes, the image does reinforce the words. The cat's expression, combined with eye contact and a head-tilt, evokes sympathy and highlights the emotions associated with companionship. This visual support strengthens the narrative that despite initial embarrassment, deep affection develops over time.
Step 3
3.3 Comment on the appropriateness of the logo, in conveying the advertiser's message.
Answer
The logo, featuring a paw print, is highly appropriate as it symbolizes care and the need for love in adopting pets. It emphasizes that pets rely on humans for affection and protection, directly linking to the advertisement's core message about the responsibilities of pet adoption.
Step 4
3.4 Critically discuss the effectiveness of the slogan and the brand name, in the context of the advertisement.
Answer
The slogan 'A PERSON IS THE BEST THING TO HAPPEN TO A SHELTER PET' is impactful as it implies that adopting a pet benefits both the animal and the adopter. It effectively addresses the problem of pet abandonment by encouraging empathy. The brand name 'adopt' directly communicates the call to action, reinforcing the advertisement's purpose.