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Question 3
Study the following advertisement (TEXT D) below and answer the set questions. TEXT D Human Right #13: the Right to move around in one of our Rentals Text at bott... show full transcript
Step 1
Answer
The font used in the body copy suggests a sense of fun and adventure. The design features a playful circling of letters, accompanied by elements like flowers, birds, and butterflies which contribute to an informal and inviting atmosphere. This artistry implies that driving a Tempest car offers an enjoyable experience. Furthermore, the handwritten style conveys a personal and sincere appeal, making it lively and engaging.
Step 2
Answer
While it’s a clever tactic used by the advertiser to promote driving a Tempest car as a human right, the argument is not fully valid. It fails to address fundamental human needs, as the concept of a human right generally pertains to basic needs such as shelter, education, and health care, rather than transportation options. Thus, while it markets the idea effectively, it does not hold up under rigorous scrutiny.
Step 3
Answer
One clear indication is that the company is listed as a level 2 BBBEE (Broad-Based Black Economic Empowerment) Company. This suggests that they adhere to appropriate labor practices and policies, demonstrating compliance with the Labour Relations Act.
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