FORMAL LETTER TO THE PRESS The following article appeared in Sawubona magazine: WHY SHOULD WE BELIEVE YOU? Consumers around the world can hardly be blamed for their levels of distrust, says Dion Chang - NSC English HL - Question 2 - 2017 - Paper 3

Dear Editor,

I hope this letter finds you well. I am writing in response to the thought-provoking article, "Why Should We Believe You?" by Dion Chang, which raises crucial concerns about consumer trust in our modern society.

It is undeniable that consumer trust has significantly diminished due to various scandals and misleading practices by brands and service providers. The recent horsemeat scandal, as mentioned in the article, serves as a glaring example of how companies can betray the trust of their customers, making them question not only the quality of the products they purchase but also the integrity of the brands behind them.

Furthermore, in our digital age, online transactions are often shadowed by fears of fraud and deceit. Personal data breaches and identity theft have left consumers wary and reluctant to engage in online shopping, which has become a norm. It is imperative that companies take proactive steps to rebuild this trust by being transparent in their practices and ensuring the safety of their customers.

I urge brands and corporations to prioritize ethical business practices that promote consumer confidence. Only through transparency and accountability can we hope to restore faith in the marketplace. I hope your readers will reflect on these issues and demand better from their trusted brands.

Thank you for publishing such an essential discussion on this topic.

Sincerely, [Your Name] [Your Contact Information]